Your cart is empty.


  •   •   •
19 Sep '13

Brimful Favorites

Posted by Annie Messing in Brimful Favorites

While every aspect of launching Brimful has been pretty exciting, some of the best moments were opening the boxes of new inventory. All last fall and winter, Kari and I discussed over and over which products we wanted to carry.

So you can imagine after all that thinking and deciding, it was a huge treat to see the products in person! I must sheepishly admit that more than once, we squealed like little girls...the cuteness factor on some of the products was just over-the-top! 

These three gems are among our absolute favorites:

Brimful shop collage

1. Annicke Mouse has those little red tights that just make you want to giggle. Did you know she likes to wake up really early and search the meadow for new mushrooms? Unlike a human, she can tell by scent whether they are poisonous or delicious!

2. We are the only US retailer to carry the reissued version of Friends by Helen Oxenbury. While in London earlier this year, I came across this wordless book and its three companions. The illustrations are simple and darling, with that classic Oxenbury feel to them.

3. The colorful spoons are a staple that Kari discovered when she lived in Norway. And paired with one of the shallow pasta bowls I sourced from Japan (which was then hand-carried back to the US!), it's a great starter feeding set

Happy Thursday...I'll be back again next week with more from behind the scenes here at Brimful!



16 Sep '13

Hello and Thank You

Posted by Annie Messing
The idea of having my own online boutique sprouted shortly after I quit my office job in 2006, to stay home with my firstborn. A little boy followed two years later, then a move across the country after that, then another baby girl.... And while the dream never lost its luster, the “how” and “when” remained a big unknown to me.


Then I met Kari. She was looking for “something more” out of her life...and one day, I just threw the idea out there - “Let’s start an online boutique together!”.

Sure, we live 1500 miles apart.

Sure, we each have a family full of children.

Sure, we have no idea where to even start.

But what the heck…let’s be business partners!

381 days of research, learning, phone calls, emails, and many video-teleconferences later…Brimful is live online for its first day of business!

Yes, I came up with the initial idea and together Kari and I have lived/breathed toys for the last year.


Without the amazing, smart, intuitive help from the following people, Brimful would not have happened. Kari and I are so immensely impressed with the work these individuals have done on our behalf, we would be remiss if we did not mention them:

Mariah DeMarco of Aeolidia - Logo and Branding
Jenn LaBelle - Business Consultant
Jen Ho - Web Designer
Ian Phipps - Web Development
Travis Shields - Videographer
Kelly Chung Dawson - Copy Editor


Of course, our gratitude also extends to all our friends and family who were a wonderful sounding board for us.

We hope you fall in love with our little shop, thank you for visiting!

We’ve really poured our hearts into each and every item you see on the site. The colors, the shapes, the quality of the wood/paper/cloth...it’s all been very personal to us. If you have any questions, please feel free to email us at info@brimfulshop.com or leave a comment on our Facebook page.



Annie (and Kari...she’s a little shy about blogging, but I’m working on her!).

« Previous 1 21 22 23