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02 Oct '13

How Brimful Operates

Posted by Annie Messing in Behind the Scenes
brimful owners


Today I want to share a little more about how Kari and I operate Brimful! 

When we decided to become business partners, one of the obvious questions we both had was how we were going to split the responsibilities. Because my husband is in the military and we move every few years, it made the most sense to have Kari be in charge of the order fulfillment and customer service.

For Brimful's branding, packaging, and shipping methods to all come together cohesively, Kari had to do a lot of research! She attentively puts together each order you receive...from our cute fox sticker to the brown kraft paper that protects the products...Kari has carefully considered every detail. In addition, most of our product photography was her work...and let me tell you, it's not as easy as you might think! Kari's strength is truly in making things look beautiful and I really admire that about her. 

Kari and I have an inside joke that while she's the "voice of reason" in our partnership, I'm the "lead foot". I like to get things done! So when it comes to communicating with our vendors, researching new products, and managing our social media outlets, I make sure time-sensitive emails, pins, photos, and status updates get completed. I can be a bit impulsive about decisions, which is why it's a GOOD thing Kari can slow me down when more thinking is required. 

The bottom line is, we love working together. Sometimes the fact that we live in different states and time zones, can be a challenge, but it also gives us the necessary space to have healthy boundaries with Brimful and our family time. We will always be friends first, business partners second. That means that if Kari needs to cut short a conversation about new products because her toddler needs attention...or if I can't FaceTime because I'm watching "Silver Linings Playbook" (again!) with my husband...that is OK. 

I hope you've enjoyed this peek behind the scenes of how we operate our shop. If you have any questions about our business or want further details on a product, please drop us a line at info[at]brimfulshop.com.