When people find out I own an online toy shop, they invariaby ask how I source things for Brimful. I usually reply with a grin, because I love telling the stories behind each of Brimful's products.
Trade fairs are the traditional way retailers like myself would typically find brands, but I prefer doing my own product hunting. Sometimes I scour the online catalogues of little European toy companies until I find something really unique. Other times I have a particular new item I want to add to the shop and then research from there.
In the case of Winnie, Lola, and Jane, the new cloth dolls just introduced to the shop, it was a combination of pure happenstance and one late night of research.
My family and I were in the Seattle area this past summer, walking to pizza along a cute street with a variety of eateries and boutiques. All the shops were closed, but when we passed one nicely styled window, a doll in the front display caught my eye. I stood and looked for a long while - it was so cute and had such lovely simple details! Exactly the kind of doll I had been wanting for Brimful.
Through the window, I couldn't see any information about the doll, but I returned after dinner and took a photo of it. We were leaving early the next morning to fly back to the east coast, so unfortunately I couldn't go back and ask more about the doll. After my children were in bed that night, I must have spent a good three hours researching online to see if I could find the doll's designer. Nothing came up that night, but I got a few good leads. The next morning, as we were waiting for our flight - I did one last quick Google search on my phone - and found it! Gosh, what a great feeling that was.
Not too long after, I emailed the doll designer (Carman) and we set into motion the small-batch production of "the Brimful girls". I am so pleased with how they turned out and hope you will love them too. Handmade dolls can be pretty pricey, especially if they are made here in the US. What makes these dolls special is they are at a price point accessible to everyone - each one is truly one-of-a-kind. All three dolls come without removeable clothing, so you can feel safe gifting it to a little one of any age. And, because Carman has triple-stitched all the seams - you can be assured that these dolls can take quite a lot of loving and still stay in good shape over time.
So, that's the story behind Winnie, Lola, and Jane. I hope you enjoyed this peek behind the scenes to how I curate the shop.
